Our story


Sonia Taouhid is a French-Moroccan designer born in Paris suburbia. She launched her brand, in London in 2015; with the intention of representing women from all backgrounds and from all over the world, by rewriting the classics to offer original, updated, elegant, wearable and -sometimes- almost theatrical means of self-expression while taking a slow approach.

She also has designed for several years now bespoke uniforms for members of staff at well-known London venues like Sketch and Momo.

Her eponymous brand’s essence inherits Sonia’s own style. A duel of contrasting elements: traditional and modern, architectural and organic, raw and sophisticated, dignified yet playful. The garments are designed to empower the wearer and reveal their inner strength.

Every garment is designed, crafted and slowly produced by Miss Taouhid in her atelier located in her first boutique in Stoke Newington, with thoughtfully curated fabrics from the best suppliers in England, sometimes vintage fabrics and her very own prints. A slow approach is applied in every step of the making process with hand-finished techniques and the inclusion of unique details (rhinestone buttons, lace, specially placed pockets and so on) in her garments. This approach means that only a limited quantity of each design comes out from the atelier into her boutique and e-store.

A special order service is offered upon request. And the same personal and slow method is taken which include a several meetings and fittings to get the best suiting silhouette, and a delivery service to the client.

Please contact Sonia Taouhid on info@soniataouhid.com for more information.